Become an Observed Intelligence Partner
AI is rapidly becoming the new web. Humans and their agents rely on LLMs to build, make informed decisions, research, prepare purchases, understand markets, solve problems and make important decisions.
The result is a new kind of behavioral signal: real AI conversations and tool logs show what people and their agents are trying to achieve, how they reason, which solutions and alternatives they compare, where they hesitate, and what intent appears before it reaches a decision.
Observed Intelligence studies this shift and how humans and machines think together. We partner with frontier applications, AI tools, coding assistants, vertical copilots and data-rich platforms to transform fully anonymized signals into research-grade intelligence.
Who we are
Observed Intelligence is an applied AI research lab created with Hexa, the creative capital platform behind 40+ companies, including several unicorns like Front, Aircall, Spendesk, Yousign and Swan, and a portfolio valued at over EUR 4.5bn.
This is not a lead-resale, retargeting or enrichment business. We are building the intelligence layer for the AI economy: a trusted way to understand demand, sentiment, product comparisons and market shifts from anonymized AI-era behavior.
Our bias is research first: robust de-identification, careful partner selection, explicit scopes, and disciplined data quality. We are building both a research program and a product. The research studies how AI influences human decisions and judgment over time; the product, Observatory, helps companies understand AI markets and the agentic economy. Each feeds the other. There is no advertising or individual-tracking purpose, and there never will be.
How we handle data
The partnership is engineered for trust and control:
- Secure by design: the pipeline runs inside your perimeter. Raw data is never transferred and never accessed by us; only anonymized, aggregated intent signals leave your environment.
- Anonymization first: no identity-level profiles, no trade in personal records.
- PII elimination: identifiers are stripped or hashed, sensitive fields such as API keys and contact details are removed, and inputs are transformed into synthetic data before any analysis.
- Aggregate outputs only: insight leaves the system as patterns, benchmarks, clusters and trends, never as individual records.
- Partner control: you define exclusions, refresh cadence, retention and the deployment model.
- Compliance built in: collection basis, consent flows, security expectations and downstream restrictions are documented before any production integration.
What your data helps discover
- How thinking with machines changes human judgment and bias.
- The emerging frictions that slow AI adoption and societal progress.
- Demand, early: what people are trying to solve before they become buyers.
- How people and agents perceive facts, news, brands and products, and where those perceptions bend.
- Product gaps: recurring frustrations, missing features and unmet needs.
- Leading indicators: weak signals moving through geographies, industries and segments.
Why partner with us
Partners get access to intelligence they cannot build alone. We combine your data with the Observed Intelligence pool so you can understand your users and the world around you much better, both higher and lower in your funnel and value chain.
- Benchmarking: how your audience compares with other anonymized partner populations.
- Category reports: research on your market, geography, user intent and emerging needs.
- Growth insight: how your product appears in AI-led decision journeys, and which segments remain under-addressed.
- Partner network: frontier companies, researchers and operators building around AI behavior.
Why now
The AI web is forming quickly. The companies closest to real AI behavior have a short window to define the standards: consented supply, anonymization, trusted research use and fair value sharing. If this market is built only by opaque brokers, platforms and ad networks, data providers will lose control of their own signals.
Observed Intelligence gives partners another path: keep control, contribute to a research-grade network, and receive back the market intelligence created from it.
If you operate at one of the new nodes of the AI web, we would like to work with you to turn it into intelligence you can use.